Careers website redesign
Figma, Adobe CC
The existing experience of searching for a role at one of the 27 UK IKEA stores has caused some frustration amongst candidates, resulting in a lack of online applicants.
Currently, in order to search for relevant roles at IKEA, it was proven through tests that a typical jobseeker would type 'jobs at ikea'/ 'working for ikea' similar into a search engine and would usually land on the 'work with us' page located on www.ikea.com.
Once landing on this page, the jobseeker would scroll through the content to get to the bottom and find the 'search available jobs' button, which directs them to www.ikeacareers.co.uk.
The jobseeker would then use www.ikeacareers.co.uk to do their research on working for ikea & find a role they would like to apply for. Once they find a role they're interested in, they'd click the relevant 'click here' link (shown in screengrab below) and will be redirected to www.ikea.com to repeat the search for the job they had already found on www.ikeacareers.co.uk.
The current unfriendly journey is not ideal for candidates and causes issues with the HR and Recruitment teams at IKEA when they have to take their recruitment efforts offline. My role on this project was to create a smooth and simple interface that enables jobseekers to search for roles at any UK IKEA store and submit an online application. I was the sole designer on an Agile team comprised of 3 developers and an account manager. I was responsible for determining the overall design direction of the project, while collaborating with the rest of the team on ideation.
The process for this project included:
The following are the core problems this project aims to solve:
As discussed with the Stakeholders of this project - the hidden links, the repeated search and being redirected to different sites are the main areas of focus for the redesign.
In terms of look and feel of the UI, IKEA were clear about how they wanted to portray their brand - with a cleaner approach using blue and yellow as highlight colours. They also shared their updated guidelines that documents all fonts, colours and imagery that they use. They also outlined their culture and values i.e "To create a better everyday life for the many people". They also wanted to surface co-worker stories on their experience of working at IKEA, and also highlight the illustrations that represent different work areas such as Human resources, sales & customer relations.