Nissan is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama. Nissan's Sunderland plant has become the first UK car facility to produce 10 million vehicles which employs 6,700 people. Some of those employees were hired after completing their on-the-job training as an apprentice. In order to hire & retain more apprentices, Nissan is investing in an onboarding app.

Nissan onboarding


Experience design


UX/UI/ Research


Figma, Adobe CC

The problem

Apprentices enroll at Gateshead College, but their hands-on training is completed at the Nissan plant in Sunderland. Therefore, the induction team at Nissan don't know who will turn up on the first day. There is lots of duplicated paperwork and missing information about apprentices and their progress, and the drop out rate is high.

The solution

Basic details are saved and provided to the induction teams behind the scenes which reduces time spent on admin tasks between Gateshead college and Nissan. On entry to the app, apprentices will be guided through some simple and fun steps to introduce them to Nissan, getting them engaged with the brand and help them feel part of the team before they've even started.

In order to keep apprentices engaged, I introduced gamification to the app. During the onboarding process, they will be prompted to take a selfie, which will be used to show them what they look like wearing the nissan uniform. This will allow the induction team and other apprentices to put faces to names on the first day. The onboarding process is visualised using parts of a car e.g; opening the glove box prompts apprentices to sign contracts and documents, and opening the rear doors is where they'll meet the team.

As they complete tasks throughout their apprenticeship, they will unlock configuration options within the app to build their own Nissan car model which will be presented to the team at the end of their apprenticeship. Throughout their apprenticeship, the app will guide them to where they need to be, as it uses geolocation to send location-based alerts - push & in-app notifications.